Launch and Activation of two (2) new Transcorp initiatives; A world class Spa and Aura by Transcorp – a digital platform that connects users to unique experiences.
Managed the launch and brand activation of Aura by Transcorp including influencer engagement, press circulation, creative direction, and content creation.
Managed the brand activation of Transcorp Hilton spa in partnership with Apples and Oranges, including introducing the right influencers to the brand, negotiating pricing and deliverables, and coordinating and managing influencer activities until completion.
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