RJ4

OUR PORTFOLIO

Services Offered

Market entry strategy, content marketing, influencer marketing, event marketing, public relations, relationship management, social media strategy

Duration

2021

Project

Launch, Brand Activation and Media Sustenance of RJ4 Lagos, an international department store.

Managed partnership and relationships with local stockists.
Developed social media plan and strategies on how to effectively utilise the brand’s social media channels and maintain an international appeal.
Engaged and introduced the right influencers to the brand, negotiated pricing and deliverables, and coordinated and managed influencer activities until completion.
Circulated promotional content to the press.
Sourced, negotiated with, and managed event vendors for multiple marketing events.

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