Content marketing, Event marketing, influencer marketing, Public Relations
Duration
2021
Project
Austrian Lace Goes Digital Campaign
Managed the end-to-end Austrian Lace Goes Digital campaign; austrian lace reimagined and introduced to a modern market.
Managed relationship, communications and logistics with participating designers.
Planned and directed the creative development and execution of promotional content.
Coordinated the participation of the brand in Lagos Fashion Week, managing all relationships and communications.
Managed influencer relationships, introducing the right influencers to the brand, negotiating pricing and deliverables, and coordinating and managing influencer activities until completion.
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